Even as people’s shopping habits changed somewhat due to the COVID-19 pandemic, impulse buys remained common and actually increased in some instances. Or it might be something that goes well with the other items in the shopper’s cart, making it an appealing product even though they didn’t plan to purchase it.Įvery year, people spend thousands of dollars on impulse buys, which is great for retailers.
It might be something cheap or affordable. The item might be something new and interesting. It’s an experience many shoppers share - they’re in a store, shopping for groceries, clothing or other necessities when something they don’t exactly need and weren’t planning on purchasing catches their eye.